Format
Stage race
Multi-day. GC, sprints, mountains, and a story every afternoon.
The race
An American grand tour.
World-class racing on American roads. A three-year build. A 2028 departure from the Pacific.
What it is
A franchise event, not a weekend criterium.
Grand tours work because they last long enough to become weather, geography, and character. The Tour of America is that format, drawn across one country: climbs, crosswinds, city finishes, and a capital parade.
Span
~3,760 km
Concept distance, San Francisco to Washington.
First edition
2028
After two years of fan activation and city pilots.
Audience
Choose
Watch the race you want — not only the one on the moto.
The line
From the Golden Gate to the capital.
01
San Francisco, CA
Grand Départ · Grand Départ
02
Reno, NV
High desert · 350 km from the start
03
Salt Lake City, UT
Wasatch climbs · 830 km from the start
04
Boulder, CO
Continental divide · 1,390 km from the start
05
Bentonville, AR
Ozark roads · 2,240 km from the start
06
Nashville, TN
Music City · 2,780 km from the start
07
Asheville, NC
Blue Ridge · 3,160 km from the start
08
Washington, DC
Grand Finish · 3,760 km from the start
This is the working concept used in planning. Stages move when clubs, cities, and race direction make a better race.
Three seats
How the tour feels from each side of the barriers.
Fan
A participatory broadcast
NFL RedZone logic applied to a moving peloton. Pin a rider. Watch a break. Jump to the catch. Keep a second screen on gaps and weather.
Rider
You are the feed
On-bike data, diaries, and race-day channels. Amateurs train toward the same graph the pros race on.
City
A day the downtown owns
Grand départ energy, daily start/finish theater, caravan inventory, and a club season that does not vanish when the barriers come down.