Product

Every rider is a channel.

We are not bolting an app onto a race. We are building the system that makes an American grand tour watchable — then running a race through it.

Surfaces

One stack. Five rooms.

01

Rider app

Identity, challenges, club rides, and a live follow graph. The consumer surface that makes a grand tour feel like a season, not a fortnight.

02

Club portal

Kits, nominations, group-ride scoring, and the local machine that puts bodies on a start line in 2026 — not just 2028.

03

Race HQ

Approvals, scoring rules, challenge ops. The control room that keeps a national amateur graph from turning into noise.

04

Economic impact

The municipality pitch: rider density, visitor-days, pledged local business, and a one-click city brief.

05

Media engine

The race is distribution. Agents scan sentiment, draft the day's story, and keep every rider-channel fed after the bunch is showered.

Prototype

Already clickable

The team preview is gated. Same design system this site is built from. Rider, club, HQ, impact, media.

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Why this exists

Sport as a media company.

UFC, F1, and the new American leagues did not win because they had better athletes. They won because they owned the story, the camera, and the off-day. Cycling has better scenery. It has been worse at the rest.

Always on

Monthly challenges, meetups, and club scoring fill the 50 weeks the caravan is parked.

Data in the shot

Gaps, weather, elevation, and rider lines — the board the fan should have always had.

Local first

Route nominations come from clubs. Cities earn a stage; they are not bought a logo slide.

2026 ready

The product has to work before the first official kilometer. That is the point of this year.